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North Texas' Film Boom Is Real, and Sherman Sits at Its Northern Edge

Fort Worth's film production surge is reshaping the North Texas economy.

Imani Carter

July 21, 20261 min read

A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC
A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC

Fort Worth has been evolving into a significant production hub over the past decade, a transformation now backed by state policy. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over ten years to attract film and television projects to Texas.

Productions that employ local crews and primarily film in the state can receive rebates of up to 31 percent on their expenditures, positioning Texas as a competitor to established markets like Georgia and California.

The impact is particularly evident in Fort Worth, where five series from producer Taylor Sheridan are currently filming, including the second season of "Landman" and the spinoff of "Yellowstone." The second season of "Landman" alone has employed over 3,850 individuals, according to Taylor Hardy from the Fort Worth Film Commission.

The cumulative economic effect of film production in Fort Worth has exceeded $700 million since 2015.

Local officials, including Fort Worth Mayor Mattie Parker, have actively supported the incentive in Austin, emphasizing the importance of integrating film production into the local economy. The incentive, funded through 2035, allows production companies to establish a long-term presence, fostering growth and stability in the industry across North Texas.

Recent productions have utilized locations throughout the region, showcasing the expanding reach of Fort Worth's film scene.

Denton is about 42 miles southwest of Sherman.

Sources

https://www.nbcdfw.com/news/business/texas-film-incentives-production-surge-fall/3891266/

https://www.fox4news.com/news/sheridan-texas-law-fort-worth-film

https://www.keranews.org/arts-culture/2025-06-23/a-1-5b-investment-in-texas-film-industry-has-become-law

https://gov.texas.gov/film/page/incentives_overview

https://fortworthweekly.news/article/fort-worth-north-texas-film-boom-2026

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Imani Carter

Imani Carter reports on manufacturing, business, and the jobs driving Sherman's economy.

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